An LED Wall in a large studio setting ( Not our studio) . Traditional filmmaking often relies on green screens and post-production compositing to bring digital environments to life. Virtual production, however, eliminates this display by displaying real-time rendered backgrounds on massive LED walls. With camera tracking and interactive lighting, the virtual world moves naturally with the camera, creating realistic depth, reflections, and lighting effects – all captured in-c

How did we develop immersive and fast-changing virtual worlds for Best Buy's 2024 Back to School Campaign? Read along to find out.

We put an above-ground pool smack-dab in front of the wall. Would we do it again?

What we've learned after the trial and errors of numerous independent small shoots booked from Peerspace.

A retrospective of what we've learned the past couple of years since our first test shoot on the LED wall.

An explainer and look back at our virtual production shoot with Studio 46 featuring Bobcat.